What does Aprcioss mean? We think in colors, shapes and textures. While looking for a name to our brand, we wanted something that will portrait sensuality, humanity and softness. The word Apricoss is a combination of two words: english word “Apricot” and russian word “Aбрикос” [Abricos]. Both words are used for a round shape fruit of a slightly orange color with a soft suede like texture. Human. Body. Skin.

“Creativity is an intellectual way to have fun”. Our inspiration comes from streets in our home towns  and travels to foreign countries, from personal stories of our friends and random strangers, from the reflection of water and the shape of a squeezed sponge. From anything that is bare, real and simple. We believe that beauty starts from inside and can take any shape or form.

“Style is the way you live your life”. We don’t believe in trends, but we do believe in personal style. Personal style comes from our ability to know and express ourselves. To get to know your true self you need to constantly stop, breathe and feel who you are and where you are going. Each of us is unique and have an intricate combo of qualities, experiences and inspirations. When it all blends together our true personal style shines out. Life = Style.

“Less is more.”  Being present helps us to see the big picture. Things we do today will matter tomorrow. Our sustainable DNA is reflected in the way we make clothes. We pay extra attention while choosing materials, practices and people we work with. Our ideal closet does not contain many pieces, but it does contain items with outstanding quality, fit and design. We believe in pieces that last a lifetime.

Welcome to Apricoss’ world. A place where beautiful minds matter and clothes made with heart.

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